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The Sigma Product Line

Our product line is packed with award-winning lenses, cameras, and strobes. Each video will help you decide which Sigma gear is right for you and your style of photography. We have also included several videos explaining Sigma Lens Technology and showcasing selections of lenses for different styles of photography. Enjoy!

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The Sigma 50mm F1.4 EX DG HSM

Whether you’re an ambitious beginner or a seasoned pro, the Sigma 50mm F1.4 EX DG HSM is a great lens to have in your kit.

With its high quality, professional-grade optics this lens is perfect for use in portraiture, journalism, or capturing that special family memory. In fact, the overall combination of features, performance and competitive price makes this one of the most popular lenses in our extensive lens catalog.

Designed for full-frame DLSRs, this lens has a very fast, F one point four maximum aperture that ensures sharp images with normal perspective and offers great performance even in low-light situations, so it’s perfect for shooting an evening wedding, or indoors with simple window light. It also translates to a 75mm short telephoto focal length on APS-cameras.